As I sit here and write this there's a certain amount of apocalyptic vitriol being spent over a football game. No big deal, it's a world cup qualifier, but apparently it's causing a certain amount of discomfort amongst couch-gymnasts.
Apparently because an 'Old media', ahem sorry - a major television network went bust and no old-media; apologies - and no television company stumped up the cash to buy the contract, the host nation decided to pump coverage of the game out by the internet-tubes.
But surely that's just crazy talk. That means fat-telly bloke has to plug his laptop into his 97 inch plasma to watch it and even more traumatically, they can't screen it down the pub.
Seemingly, fat tele-bloke is absolutely, flabbergasted. I know this because he shouted so earlier from radio world. Could it be true that this is an indication of the direction of the tele-medium or as couchbloke said; "sport itself" ???
I've never bought a television and for the last year not owned one. I do watch tele-land, I just don't use a telebox to do it. I don't buy newspapers either but I do read news and although I seldom buy magazines I look at an incredible amount of pictures.
I don't think I'm that unusual. You're reading this (hello Mum) rather than watching the telebox, or maybe you're doing both. Maybe you're in the bath. But we're not that dissimilar are we?
Nope, I don't think fat telecouchsportsfan is going to stop demanding to watch sport on his 500 inch plasma. I don't think I'm going to stop wanting to look at quality photographs and read reliable news. I also don't think that I'm going to stop wanting to watch great films, read great books and listen to music that moves my very soul.
Quite by coincidence when rooting about behind something that was holding up the a crucial part of our house last night I found a folded newspaper clipping that until that point had been preventing a major subsidence.
The lead story was from 1978 and speaks of a police raid on some crazy Pirate Radio Station that was "transmitting on the medium wave". Stop me if I'm wrong,but was it due to this regional, but crucial investigative breakthrough that the music industry survived beyond the 70's ?
I'm going to have to plump for a big fat no. I'm pretty confident saying that people's urge to make music coupled with peoples need to experience it meant that the music industry continues to exist and I'd offer that more music is heard by more people quicker and more often than any time in history.
I'd also propose that when more TV stations and channels go bust, that fat telesportscouch will still demand to watch the footy, and David Beckham's kids will still want to play. I'd also have to say that there'll still be news and people will still want to hear about it. I bet they'll even want to look at pictures describing it and read considered reflections on it's ramifications.
So, Dear Amorphous-couch shape that shouts out of the radio - according to the (thus far) reliable laws of supply and demand, if you want it badly enough then someone will supply it to you. Conversely to all of the suppliers of this demanded product (sport,news,music,photography etc), the enormous and overwhelming demand means that you will have a market.
The means of distribution and pricing structures will be dictated by that same market. Here's the good bit; everyone coming to this moment in the history of our media for the first time today, will be proactive about how their product is perceived and valued. They will not wait their turn in the suppliers queue, they'll push past us old people with our baggage of old business models and sense of yesteryear business decorum.
Because for these "lens based new-agers" it'll be completely normal and they'll not be interested in whatever it is us dribbling, middle aged, digitally-incontinent photographers are banging our tri-pods about anyway.
No matter how loud you and your friends shout into the radio. No matter how often you use CAPS LOCK INAPPROPRIATELY in comments sections. And no matter how frustrated I get with you.