Monday, 8 March 2010

Should You Pay to Have Your Portfolio Reviewed by an Agent?

Here is an excerpt from my most recent post over at Blackstar Rising.

I sent a tweet out the other day asking, “What do people think about portfolio reviews that cost £250?”

I couldn’t fit it all within Twitter’s 140 character limit, but I was specifically referring to an event where photographers could have their books reviewed in 20 minute meetings with three different photography agents.

Such an event is certainly worthwhile for those hosting it — 20 minutes per review x 10 experts x 8 hours = £60,000 in revenue for the day. But is it worth it to those who pay to attend?

“Agents You Just Never Can Get Hold Of”

A few Twitter friends responded that paid portfolio reviews are worthwhile and help a lot of people. Others — including a couple of experienced reviewers — informed me that these events are hit and miss, largely due to the process, which can cause fatigue and rapid photo-blindness among reviewers.

Most respondents were as shocked about the price, and cynical about the value, of such reviews as I was.

To be clear, I believe that having your work honestly reviewed by someone whose opinion you trust is valuable and worthwhile. For example, the two reviewers who responded to my tweet would be among my prime targets for insightful critical input.

But pricey events like this one pitch themselves differently — offering you a chance to meet “agents you just never can get hold of.”

And what is the value of meeting people like this, exactly? .........

The full article is here.

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